The Laws of Recall (Applied Psychology) Book 4 by Warren Hilton

Author:Warren Hilton
Language: eng
Format: epub
Tags: ebook, novel, book, bestseller, top10, interactive media, urban romantics
Publisher: The Big Nest
Published: 2016-09-18T00:00:00+00:00

Many advertisers adopt the policy of repeating full-page advertisements at long intervals instead of advertising in a small way continually. Laboratory tests have shown, on the contrary, that a quarter-page advertisement appearing in four successive issues of a newspaper is fifty per cent more effective than a full-page advertisement appearing only once. It does not follow, however, that an eighth-page advertisement repeated eight times is correspondingly more effective; for below a certain relative size the value of an advertisement Ratio of Size to Value decreases much more rapidly than the cost. There are, of course, modifying conditions, such as special sales of department stores, where occasional displays and announcements make it desirable to use either full pages, or even double pages, but the great bulk of advertising is not of this character.

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